New Agility Metrics White Paper Featured on DestinationCRM.com

We’re proud to announce the release of a new white paper entitled Social Customer Intelligence, which is now available for download exclusively on DestinationCRM.com.

In the new white paper, we discuss how Facebook has the potential to become the single greatest customer insight tool ever put at the disposal of brand marketers. The power to listen to feedback from millions of brand followers is one of the truly revolutionary aspects of the world’s most popular social network.

But despite the incredible rush to invest marketing dollars into Facebook (eMarketer forecasts that more than $4 billion will be spent on Facebook advertising this year), brands are still barely scratching the surface when it comes to using their Pages to get inside the hearts and minds of their customers. Although marketing campaigns may have jumped from billboards to Facebook, true Social Customer Intelligence has yet to emerge, and we discuss the pitfalls associated with some of the popular mechanisms that brands are using to gather and analyze social customer feedback.

To download this white paper and learn more about the key limitations inherent to each of these social feedback mechanisms, please visit DestinationCRM.com.