Category Archive: Customer Experience

The customer-centric retail era and what it means for vendors

Without a doubt, we live in one of the most customer-centric eras in the history of retail. The paramount importance of measuring the retail customer experience is widely understood, and strategies and tactics… Read More

Agility Metrics to Sponsor 2011 Retail TouchPoints Customer Lifecycle Conference

Montreal, Quebec (PRWEB) May 11, 2011 Agility Metrics announced today that it will be participating as a Silver Sponsor at the 2011 Retail TouchPoints Customer Lifecycle Conference to be held on June 22nd.… Read More

More Pitfalls Associated with Traditional Customer Feedback Methods

A few months ago, we wrote about some of the pitfalls associated with mystery shopping, one of the most commonly-used customer feedback methods. Today, we’re going to briefly look at the pitfalls associated… Read More

Why should I invest in measuring the customer experience?

We get asked that question all the time and the pithiest, but perhaps the best, way we have of responding to it is by putting this graphic up on screen. This data comes… Read More

Download the Nebraska Furniture Mart Case Study

In case you didn’t have a chance to attend our recent webinar, we invite you to download a PDF copy of the Nebraska Furniture Mart Case Study. When it comes to selling home… Read More

Customer Feedback vs. Mystery Shopping

A couple of months ago, we put out a blog post entitled Mystery Shopping Has Its Pitfalls, where we contrasted the mystery shopping approach with the customer feedback approach. We came out very… Read More

Next Generation Retail Customer Experience Measurement – a new Agility Metrics white paper

Agility Metrics invites you to download its latest white paper: Next Generation Retail Customer Experience Measurement. In the past few years, vendors have been quick to supply retailers with a plethora of customer… Read More

When shopping in-store starts to look & feel like shopping online

Amazon.com wants you to comparison shop from your phone. But it really wants you to do so when you’re walking the aisles of its brick and mortar competitors. Just in time for the… Read More

Looking for the Grocery Outlet survey?

If you’ve been to a Grocery Outlet location recently and you are looking to complete the Grocery Outlet Customer Satisfaction survey, then please use the URL below: www.go-opinion.com Grocery Outlet has been a… Read More

Beyond marketing gimmicks: can geolocation apps build stronger relationships between customers and retailers?

The latest trend in retail reward and loyalty programs is undoubtedly the incorporation of geolocation apps for smartphones such as Foursquare, Gowalla, Shopkick and Loopt. It seems like a wonderful advance for retailers… Read More

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